Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard