MailChimp is an email marketing automation platform. By integrating LMS with MailChimp, you can import new MailChimp subscribers to your LMS, assign them courses, add details of new LMS course takers to MailChimp and so on.
You can save tons of time by sending to MailChimp the contact details of new LMS users, who have signed up for a particular course. This ensures that you grow your MailChimp email marketing lists effortlessly and quickly.
Conversely, you can assign courses instantly to new MailChimp subscribers. You can segment the way in which you assign courses based on the nature of campaigns so that users who have subscribed to a particular campaign are assigned targeted courses.